June 13, 2025

Are you making the most of your crowdsource data?

Crowdsourced data is an invaluable asset for telecom operators looking to achieve superior network performance and customer experience. Yet, many still underestimate its full potential. Are you truly leveraging your crowdsourced data?

At Metricell, we've seen first-hand how granular insights from crowdsourced data can significantly improve customer experience – from 20m granularity that has guided small cell rollout in the UK, to site-level health checks that have identified overshooting cells, crossed feeders and pilot pollution in Malaysia.

This multi-billion, cost efficient sampling method can be achieved via Aptus integration into your own account / billing applications or purchased off-the-shelf from 3rd parties. At Metricell, we bring crowdsource data into the spotlight by effectively combining the data with network topology, OSS KPIs, drive test and many other network datasets. This allows our customers to go beyond standard reporting and implement real, actionable changes to their network.

Example: view of 4G problem area, including signal and service issues identified across local road and rail networks. (Data for illustrative purposes only)

Use cases extend beyond network improvement actions to also understanding how your network is performing across any location, including cities, post codes, radio optimisation regions, or any other polygon-based area.

Example: competitive view of network performance by UK post code, highlighting area sampled, average signal and comparative data experience (Data for illustrative purposes only)

Tier 1 operators are already using Metricell to make the most of their crowdsource data. Contact us today to arrange a demo and understand where we can help you expand your crowdsource capabilities.

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