June 13, 2025

Crowdsourced data is an invaluable asset for telecom operators looking to achieve superior network performance and customer experience. Yet, many still underestimate its full potential. Are you truly leveraging your crowdsourced data?
At Metricell, we've seen first-hand how granular insights from crowdsourced data can significantly improve customer experience – from 20m granularity that has guided small cell rollout in the UK, to site-level health checks that have identified overshooting cells, crossed feeders and pilot pollution in Malaysia.
This multi-billion, cost efficient sampling method can be achieved via Aptus integration into your own account / billing applications or purchased off-the-shelf from 3rd parties. At Metricell, we bring crowdsource data into the spotlight by effectively combining the data with network topology, OSS KPIs, drive test and many other network datasets. This allows our customers to go beyond standard reporting and implement real, actionable changes to their network.
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Use cases extend beyond network improvement actions to also understanding how your network is performing across any location, including cities, post codes, radio optimisation regions, or any other polygon-based area.

Tier 1 operators are already using Metricell to make the most of their crowdsource data. Contact us today to arrange a demo and understand where we can help you expand your crowdsource capabilities.

July 22, 2026
The shift to AI-native operations begins by designing telecoms environments that agents can understand. When network data is centalised and contextualised, AI can begin delivering real value.

July 9, 2026
In many cases, operators already possess the information needed to improve decisions. The challenge is connecting it across the organisation so that its full value can be realised.

July 1, 2026
Recent updates include a new AI feature, Air-2-Ground visualisation view for drones and aircraft and updates to our in-building layers to view coverage floor by floor.