By Mohamed Alami - Metricell Sales Manager for Middle East and North Africa
Published On: Friday 28th April 2017
The mobile economy in the Middle East and North Africa has been undergoing massive growth over the past few years. By mid-2016, the number of unique subscribers across the MENA region had grown to 339m, accounting for 60% of the total population (GSMA: The Mobile Economy 2016). As the market has grown, my discussions throughout 2017 have become increasingly dominated by the need to retain subscribers and continually enhance their service via an in-depth understanding of their experience with the network.