February 16, 2019

Our MEA Manager, Mohamed Alami, has been hard at work with members of our HQ and local partner, Rachid Bradai of partner agency Alissar, to deliver an ambitious benchmarking project in Algeria. The aim of this initiative is to assess Ooredoo’s network in relation to their key competitors, Mobilis and Djezzy, to see how the subscriber’s experience can be improved.
There are currently 15 devices testing within this initiative which is set to rise to 105 as the project progresses. These devices will maintain a key focus on the collection of Layer 1/3, POLQA and OTT data to ensure the most customer-centric tests that they can. The data is accessible via a custom-built dashboard in Ooredoo’s SmartTools project as well as bespoke reporting produced by our Consulting division.

July 22, 2026
The shift to AI-native operations begins by designing telecoms environments that agents can understand. When network data is centalised and contextualised, AI can begin delivering real value.

June 19, 2026
What does it really take to make AI useful in telco operations? That question sits at the heart of The Mobile Network’s latest market report, The AI-Native Telco. The following article originally appeared in the report.

May 6, 2026
Metricell is proud to have won our fourth Enterprise Award, following previous Queen’s Awards for Enterprise in 2012, 2016 and 2020 — and our first King’s Award.