July 8, 2024
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AIDA represents the next generation of self-care solutions, utilising AI which has been built using millions of telecommunications data inputs. It is tailor-made to help subscribers overcome their connectivity problems, without the need to contact their service provider. They can troubleshoot and resolve network issues independently, significantly reducing the need for traditional customer support channels.
AIDA is designed to reside on end subscriber devices, with a powerful backend platform, SmartTools, to manage and enrich the data. It can be deployed as a standalone application for iOS and Android, integrated into an existing application and/or integrated into the network operator’s website, chat bots or a call centre IVR.

October 21, 2026
A closer look at our partnership with Wray Castle to integrate over 1,720 hours of training content across 20,640 topics into Metricell, our AI-native network intelligence platform.

September 10, 2026
Every team has that person who just knows where to look. AI agents can make their operational knowledge easier to access and share, while keeping engineers in control.

July 22, 2026
The shift to AI-native operations begins by designing telecoms environments that agents can understand. When network data is centalised and contextualised, AI can begin delivering real value.